Can the industry really support a multi-currency model? What role will attention metrics play and how will they impact ad investment? Are we any closer to true cross-platform measurement? How will advanced audience measurement affect the monetization and creative development of content?
Join Comscore at Cynopsis’ two-day Measurement & Data Conference, where industry leaders will dive deeper into critical topics spearheading this revolution and address the questions that really matter to you and your business through in-depth discussion and high-level networking.
In a world where the questions "who do we reach and how do we reach them?" become homogenous, the new baseline on how to measure success is relevance. From creating content at scale that resonates to improving memorability, we look at factors such as content type, language choice and what else is going on in the world to rate relevance to audiences. This session takes a close look at how it all gets measured, and which top brands and publishers are taking this approach to heart.
From attention to outcomes, measurement is evolving to assess an array of effectiveness criteria. As it does, it will have a significant impact on planning, buying and ad valuation. Where will that current trajectory head?
Granularity and the sources of data continue to increase, but are we seeing a commensurate increase in accuracy? Against the backdrop of what role panels can play and working to ensure better multicultural audience representation in measurement, this session will bear down on how the industry is making data bigger and better, and the players taking on leading roles in its development.