- 15 avril - 5 mai 2021

Comscore Cookieless Audience Targeting Partnership Series

Is your targeting strategy future-proofed for a cookie-free world? Earlier this year Comscore announced the launch of Comscore Predictive Audiences - offering privacy-friendly targeting capabilities that enable advertisers to reach audiences based on granular consumer behavior across digital, mobile and connected TV (CTV) campaigns. Following on the heels of our successful launch webinar, we are now kicking off a series of deep-dive webinars with each of our launch partners – PlaceIQ, TransUnion, Polk Automotive Solutions, IHS Markit and Eyeota.

Key questions to be answered in this webinar include:

  • What do you need to know to prepare for targeting in a cookie-less world?
  • How can Comscore Predictive Audiences help you future-proof your targeting strategy?
  • What segments will be available from each partner and what data assets fuel these segments?
  • What are the top uses cases for these contextual audiences and how will they drive greater ROI?

Comscore Predictive Audiences Partnership Series with PlaceIQ

15 avril : 13:00 - 13:45 ET
Duncan McCall
Duncan McCall
CEO & Co-Founder
PlaceIQ
Rachel Gantz
Rachel Gantz
Directrice, Activation Solutions
Comscore

For the first webinar we’ll be joined by our partner PlaceIQ to discuss how Comscore’s new solution sets the standard for cookie-free audience targeting at scale using PlaceIQ’s best-in-class location data. 

Register Now

Comscore Predictive Audiences Partnership Series with Transunion

21 avril : 14:00 - 14:45
Angela Rodriguez
Angela Rodriguez
Vice-présidente, Activation
Comscore
Krista Panoff
Krista Panoff
VP, Digital Partnerships and Business Development
Transunion

This session we’ll be joined by our partner Transunion to discuss how Comscore’s new solution offers targeting at scale using Transunion’s financial data. 

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Comscore Predictive Audiences Partnership Series with Polk Automotive Solutions, IHS Markit

27 avril : 14:00 - 14:45
Angela Rodriguez
Angela Rodriguez
Vice-présidente, Activation
Comscore
David Kaufman
David Kaufman
Executive Director
David Kaufman

This session we’ll be joined by our partner Polk Automotive Solutions, IHS Markit to discuss how Comscore’s new solution sets targeting at scale using Polk’s automotive data. 

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Comscore Predictive Audiences Partnership Series with Eyeota

5 mai : 14:00 - 14:45
Howard Luks
Howard Luks
Managing Director, Americas and SVP Global Platforms
Eyeota
Jessica Trainor
Jessica Trainor
Vice President, Ad Platform Partnerships
Comscore

In the last session of this series, we’ll be joined by our partner Eyeota to discuss how this Comscore’s solution sets the standard for cookie-free audience targeting at scale using Eyeota’s B2B data.

Register Now