Welcome to the third podcast in our series on the burning issues of CTV advertising. In this episode, we will cover two more burning issues from our top 10. Our fourth burning issue is the difference between Cord-Cutters and Cord-Nevers.Are cord-cutters more or less engaged with OTT streaming than cord-nevers? And our fifth burning issue is: Reaching audiences who spend time on non-Ad-Supported platforms. How can advertisers capitalise on the audience of these new services if there aren’t any obvious advertising opportunities? Listen and discover the answers to these questions and more.
This series is about the opportunities and challenges of Connected TV (CTV) in international markets (UK / Europe). We talk about the top 10 burning issues in CTV, which will help our audience navigate the subject.