- 20 septembre 2011

The Rise of Social Networking in Latin America

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Comscore presents The Rise of Social Networking in Latin America. The report examines the state of Latin America’s dynamic social networking landscape, providing insights into trends at a global, regional and individual market level.

The report reveals the role of social networking in Latin Americans’ digital experience:

  • How large is the social networking audience and what is the demographic composition of these users?
  • How much time are users spending social networking and what does this reveal about changes in online behaviors?
  • What are the top social networking brands in the region? How do audience preferences differ across markets?
  • How has social media shaped the larger digital environment through its influence on other social web activities?
  • What role does social media play in the dissemination of marketing messages?