19 octobre 2011
Turkey in the Global Internet and The Future of Online Measurement
Intervenant: Mike Read, SVP/Managing Director, Comscore Europe
Mike Read discusses the evolution of the online audience in Turkey; examining its fit in the global market. Turkey’s online audience is the 5th most engaged audience in the world, and online video is a major driver of this, with Turkish viewers watching an average of 200 videos each per month. With 96% of all people online in Turkey visiting a social network, the use of social media to reach an audience has never been more important for Turkish marketers. Allied with information on advertising delivery, brand safety and ad verification, Mike discusses big opportunities for marketers regardless of the industry they’re in.