- 14 novembre 2019

Beyond Reach: News Engagement in the UK

Alex Gevers
Alex Gevers
Senior Insights Manager

In July 2019, 99% of UK internet users accessed a news site. But for any given user, their preferred news site captured 84% of their news consumption time on desktop, and 66% on mobile. In this report we analyse large-scale UK panel and census data to describe how UK consumers consume news, and the implications for publishers and advertisers.

The report looks at, among other topics: 

  • The degree of competition in the UK marketplace;
  • The type of news being consumed, and how consumers access them;
  • The profile and behaviours of news readers, by news category;
  • Content preferences of heavy readers of news, and the implications for advertisers.

Media Ratings

Comprenez les audiences et leurs schémas de consommation de média sur télévision, numérique et l'ensemble des plateformes.
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