- 23 août 2021

Advertising on Misinformation

Matt Skibinski
Matt Skibinski
General Manager
NewsGuard
Nate Leaf
Nate Leaf
Senior Director, Activation Product Management
Comscore

An analysis of programmatic advertising data conducted by NewsGuard and Comscore finds that misinformation publishers are reaping billions in annual advertising revenue from top brands

Download the whitepaper to learn how top brands are sending $2.6 billion to misinformation websites each year and what brands, agencies, and ad-tech companies do to make misinformation less lucrative.