Introducing Comscore Predictive Audiences
The Industry’s New Standard in Audience Targeting Solutions for a Cookie-Free World
While the majority of advertisers rely on audience targeting to drive sales, the fast approach of third-party cookie deprecation underscores advertisers' and agencies' need for new targeting solutions to ensure their campaigns continue reaching the right audiences. Announcing, Comscore Predictive Audiences - offering privacy-friendly targeting capabilities that enable advertisers to reach audiences based on granular consumer behavior across digital, mobile and connected TV (CTV) campaigns.
In this webinar, launch partners IHS Markit, PlaceIQ and TransUnion joined Comscore to discuss how this new solution sets the standard for cookie-free audience targeting at scale with demographic, TV, OTT, automotive purchasing, location-based, and non-FCRA financial data segments.
Key questions answered in this webinar include:
- What exactly is Comscore Predictive Audiences, and where are these assets available?
- How Comscore Predictive Audiences transforms audience targets into content signals, making this solution a privacy-friendly and future-proof replacement for traditional audience targeting.
- How this new targeting solution will be applied to Comscore, IHS Markit, PlaceIQ and TransUnion audiences.