In this presentation, we broke down what happened on social media and in society in 2021 with key data from platforms like Facebook, Instagram, TikTok, YouTube, Twitter, and more. Using these insights, we look ahead at how to connect with the consumer and each other in 2022.
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The Comscore team examined several case studies across key verticals that highlight who won, what worked, and which takeaways can help drive success across all channels in the continued uncertainty of 2022.
Key topics covered:
Social Media Measurement Solutions: Explore our suite of social media products to gain a true view of audiences, inform cross-platform planning, and evaluate campaign effectiveness here.
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