Tania Yuki, our Chief Marketing Officer, took us through the full circle of measurement – How digital and social data combined became a powerful tool for planning, reaching and targeting audiences.
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Let's stop and think for a few minutes how much social networks have been professionalized in order to expand commercial opportunities? Social networks become an indispensable means to understand behaviour and reach the digital consumer. However, even if it is still a challenge to understand the consumer's journey across the various platforms, this challenge is no longer impossible.
In this talk we discussed how media, agencies and advertisers can use digital and social data to expand their digital footprint and integrate the various sources of information to achieve a holistic understanding of their consumer journey and behaviour.