Record Number of Chileans Turn to Servel.cl for Election Information
Santiago, Chile, February 23, 2010 - Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released a report on Chileans’ use of the Web during the December 2009 presidential election. The study showed that the election services website, Servel.cl, attracted nearly 1 million unique visitors from home and work locations in December as Chileans prepared for the election.
“The Internet is increasing in importance as a source of real-time news information for Chileans, and the heavy usage of Servel.cl during the height of the recent election season reflects this new reality,” said Alejandro Fosk, SVP and General Manager, Comscore Latin America. “The power of information unlocked by the Internet helps create a more educated and informed populace and brings even greater transparency to the political system in Chile.”
Nearly 1 Million People Visit Servel.cl in December 2009
In the run up to the election, visits to Servel.cl grew strongly as Chileans went to the site seeking the latest voter information to prepare for the election. At its peak in December 2009, the site saw 926,000 unique visitors, reaching 13.8 percent of Chile’s online population. The average visitor spent 4.2 minutes on the site in December and viewed 5 pages of content per visitor.
Number of Visitors and Engagement at Servel.clOctober 2009 – December 2009Total Chile, Age 15+ - Home & Work Locations*Source: Comscore World Metrix
Total Unique Visitors (000)
Average Minutes per Visitor
Average Pages per Visitor
*Excludes visitation from public computers such as Internet cafes or access from mobile phones or PDAs.
Additional findings include:
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