UK Internet Users Spend 37 Hours Online Per Month, More Than Any Other European Market Nearly One-Third of Web-Based Page Views in the UK Are Now Viewed on Smartphones and Tablets
London, UK, February 14, 2013 – Comscore, Inc. (NASDAQ: SCOR), a global leader in digital measurement and analytics, today released the 2013 UK Digital Future in Focus report. The report provides a comprehensive overview of the UK market and identifies the prevailing trends in web usage, online video, mobile and search, plus a special review of social, shopping and silver surfers. According to the study, UK consumers are more digitally-engaged than ever before and their usage of mobile, internet-enabled devices is re-defining the UK media landscape.
To download a complimentary copy of the 2013 UK Digital Future in Focus report, please visit: http://www.comscore.com/FutureinFocus2013
“We’ve been preparing for a future scenario where most people will consume content on the go and PCs would no longer be the centre of the digital universe. This future is quickly becoming a reality with smartphones, now in the hands of 2 out of every 3 UK mobile phone owners, and devices such as smartphone and tablets now driving nearly a third of internet usage,” said Mike Read, SVP and Managing Director for Comscore in the UK. “2013 is shaping up to be an exciting year that started with a successful launch of our partnership with UKOM and will soon see the introduction of a much-needed, multi-platform audience measurement tool. The ability to understand usage across computers, smartphones and tablets will better reflect the state of digital media today, facilitate cross-platform comparisons, and enable clients to effectively manage their digital investments.”
Key insights from the 2013 UK Digital Future in Focus (#FutureinFocus) report include:
Complimentary WebinarJoin Cathy McCarthy, VP of Marketing, EMEA & APAC on Tuesday, 5th March at 10am GMT as she shares key insights from the 2013 UK Digital Future in Focus report and discusses what these trends mean for marketers. For more information and to register for the webinar, please visit: http://www.comscore.com/UKDFIF13
About ComscoreComscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behaviour that enable clients to maximise the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.
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