19 juin 2015

Comscore Ranks the Top 50 U.S. Digital Media Properties for May 2015

RESTON, VA, June 19, 2015 – Comscore, Inc. (NASDAQ: SCOR), a global leader in digital media analytics, today released its monthly ranking of U.S. online activity at the top digital media properties for May 2015 based on data from the Comscore MMX® and MMX® Multi-Platform services. Google Sites ranked as the top multi-platform property with 242.4 million unique visitors/viewers across desktop and mobile, while also ranking as the top desktop property with 201.1 million visitors. AddThis topped the Ad Focus ranking with a U.S. desktop internet reach of 95 percent.

Comscore Top 50 Multi-Platform Properties (Desktop and Mobile)
May 2015
Total U.S. – Home and Work Locations
Source: Comscore MMX Multi-Platform

Rank

Property

Unique Visitors/Viewers

(000)

Rank

Property

Unique Visitors/Viewers

(000)

Total Internet : Total Audience

256,088

1

Google Sites

242,424

26

Pinterest.com

79,085

2

Facebook

214,431

27

WebMD Health

78,054

3

Yahoo Sites

209,505

28

BuzzFeed.com

74,680

4

Amazon Sites

182,621

29

WordPress.com*

74,347

5

Microsoft Sites

176,695

30

ESPN

74,253

6

AOL, Inc.

167,803

31

Answers.com Sites

73,854

7

Mode Media

148,031

32

Zillow Group

68,604

8

Apple Inc.

141,120

33

Mail Online / Daily Mail

67,764

9

Comcast NBCUniversal

135,058

34

craigslist, inc.

65,094

10

CBS Interactive

131,637

35

TripAdvisor Inc.

64,791

11

eBay

128,630

36

Meredith Digital

63,822

12

Wikimedia Foundation Sites

120,674

37

New York Times Digital

60,419

13

Turner Digital

117,395

38

Adobe Sites

60,369

14

Linkedin

111,884

39

Netflix.com

58,963

15

Gannett Sites

111,115

40

Vox Media

57,476

16

Weather Company, The

106,332

41

Scripps Networks Interactive Inc.

57,272

17

Time Inc. Network (U.S)

104,461

42

Demand Media

55,911

18

Twitter.com

104,217

43

Vimeo

55,793

19

Hearst Corporation

90,309

44

Cox Enterprises Inc.

55,384

20

Pandora.com

88,253

45

Ask Network

54,714

21

Yelp

88,127

46

Viacom Digital

53,904

22

Wal-Mart

85,965

47

WorldNow Sites

53,765

23

Conde Nast Digital

81,104

48

Gawker Media

53,140

24

SheKnows Media

81,092

49

YP Sites

52,666

25

About

79,670

50

Fox News Digital Network

51,963

Comscore Top 50 Properties (Desktop Only)
May 2015
Total U.S. – Home and Work Locations
Source: Comscore MMX

Rank

Property

Unique Visitors

(000)

Rank

Property

Unique Visitors

(000)

Total Internet : Total Audience

231,117

1

Google Sites

201,066

26

Conde Nast Digital

33,319

2

Yahoo Sites

152,521

27

Dropbox Sites

31,864

3

Facebook

148,907

28

Answers.com Sites

31,125

4

Microsoft Sites

143,010

29

TripAdvisor Inc.

31,004

5

Amazon Sites

105,770

30

WebMD Health

30,282

6

AOL, Inc.

102,420

31

Pinterest.com

30,167

7

Mode Media

79,612

32

SheKnows Media

29,839

8

Wikimedia Foundation Sites

67,242

33

Zillow Group

28,697

9

eBay

66,381

34

Purch

28,207

10

CBS Interactive

62,318

35

New York Times Digital

28,029

11

Comcast NBCUniversal

56,951

36

Verizon Communications Corporation

26,297

12

Turner Digital

56,120

37

Netflix.com

25,762

13

Apple Inc.

54,383

38

Expedia Inc

25,575

14

About

44,238

39

Meredith Digital

25,278

15

Ask Network

44,192

40

Demand Media

24,486

16

Gannett Sites

43,855

41

ESPN

24,453

17

craigslist, inc.

43,180

42

Ziff Davis Tech

24,366

18

Time Inc. Network (U.S)

42,189

43

Fox News Digital Network

23,952

19

Wal-Mart

41,965

44

Vox Media

23,134

20

Linkedin

41,883

45

IDG Network

21,885

21

Hearst Corporation

38,612

46

Gawker Media

21,692

22

Adobe Sites

36,917

47

Mail Online / Daily Mail

21,674

23

Weather Company, The

35,890

48

The Home Depot, Inc.

21,648

24

Twitter.com

35,351

49

YP Sites

21,425

25

Yelp

35,002

50

T365 - Tribune

21,234

Comscore Ad Focus Rankings (Desktop Only)
May 2015
Total U.S. – Home and Work Locations
Source: Comscore MMX

Top 30 Syndicated Ad Focus Entities

Top 20 Ad Networks/Buy Side Networks

Rank

Property

Unique Visitors (000)

% Reach

Rank

Property

Unique Visitors (000)

% Reach

Total Internet : Total Audience

231,117

100.0

1

AddThis

219,582

95.0

1

Google Ad Network**

217,873

94.3

2

Google

195,232

84.5

2

Yahoo Audience Network**

207,411

89.7

3

ShareThis

190,044

82.2

3

Conversant**

195,404

84.5

4

Taboola

169,959

73.5

4

Criteo**

185,518

80.3

5

Yahoo Sites

152,521

66.0

5

RadiumOne**

181,569

78.6

6

Facebook.com

146,701

63.5

6

RhythmOne**

158,911

68.8

7

Outbrain

143,132

61.9

7

Exponential**

157,224

68.0

8

MSN

124,651

53.9

8

Collective Display**

157,083

68.0

9

YouTube.com

113,139

49.0

9

Gamut - Network**

156,203

67.6

10

AOL, Inc.

102,420

44.3

10

Advertising.com**

148,051

64.1

11

Amazon.com*

90,009

38.9

11

Rocket Fuel**

129,369

56.0

12

Mode Media

79,612

34.4

12

Amobee**

129,273

55.9

13

Windows Live

65,817

28.5

13

SourceKnowledge Video Network**

108,614

47.0

14

About

44,238

19.1

14

Microsoft Media Network US**

104,071

45.0

15

Ask Network

44,192

19.1

15

Media.net Contextual Ads**

84,236

36.4

16

Gannett Sites

43,855

19.0

16

Specific Media**

74,556

32.3

17

Linkedin

41,883

18.1

17

Choicestream**

71,168

30.8

18

Walmart.com

38,704

16.7

18

Undertone Networks**

71,140

30.8

19

Blogger

38,138

16.5

19

GumGum**

65,146

28.2

20

CNN

35,379

15.3

20

AdBlade Network**

63,098

27.3

21

NBC News Digital

35,376

15.3

22

Twitter.com

35,351

15.3

Top DSP/SSP/Ad Exchange Entities

23

Yelp

35,002

15.1

1

Fulcrum5**

192,071

83.1

24

Answers.com Sites

31,125

13.5

2

Rubicon Project**

190,877

82.6

25

CBS News

30,772

13.3

3

OpenX**

155,493

67.3

26

WebMD Health

30,282

13.1

4

engage:BDR**

28,614

12.4

27

Weather Channel, The

30,181

13.1

28

IMDb

30,096

13.0

29

Apple.com

29,948

13.0

30

SheKnows Media

29,839

12.9

Reach % denotes the percentage of the total internet population that viewed a particular entity at least once in May. For instance, Yahoo Sites was seen by 66 percent of the 231 million desktop internet users in May.
* Entity has assigned some portion of traffic to other syndicated entities.
** Indicates that the entity is an advertising network.

For more information: Request a Demo of MMX Multi-Platform

About Comscore MMX Multi-Platform
Comscore MMX Multi-Platform offers comprehensive reporting on more than 300,000 digital media entities, including their unduplicated audience size, demographic composition, engagement, performance within key user segments and behavioral trends. All of these metrics are measured across multiple digital media platforms, including desktop computers, smartphones and tablets, and content delivery vehicles, including websites, videos and apps. These platforms are unified using both panel- and census-based methods to deliver a holistic view of media companies’ total digital populations.

About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Founded in 1999 and headquartered in Reston, Virginia, Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital media analytics. Comscore makes audiences and advertising more valuable by providing trusted, independent metrics that help businesses understand how people interact with content and advertising across TV and digital devices, giving a total view of the consumer. Through its products and services, Comscore helps its more than 2,500 clients understand their multi-platform audiences, know if their advertising is working, and access data where they want and need it. Please visit www.comscore.com to learn more.