If you’re between the ages of 18-34, there’s a strong chance you’re reading this on a mobile device right now. That’s because, like many other digital categories, news consumption has increasingly shifted to mobile in recent years, and Millennials (defined here as Persons 18-34) are the ones leading this trend. Below are three charts based on Comscore Mobile Metrix® and MMX® Multi-Platform data, along with a key takeaway and explanation for each, that illustrate this platform shift.
It just so happens that news, by definition, is real-time, and consumers are on-the-go for much of the day. Mobile should be viewed by news publishers as complementary – not cannibalistic – to their digital readership.
To learn more about how several traditional print publishers are using mobile and social to successfully grow their digital audiences, check out our blog post on this topic here.