Comscore MMX Ranks Top 50 U.S. Web Properties for August 2012

RESTON, VA, September 12, 2012 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly analysis of U.S. web activity at the top online properties for August 2012 based on data from the Comscore MMX service.

With the release of August 2012 U.S. MMX data, Comscore introduced three important methodological enhancements to our estimates that will affect data on a go-forward basis. The first enhancement is the incorporation of updated demographic universe estimates based on data from the 2010 U.S. census, which provides an improved accounting of the percentage of the population falling into each demographic segment. The second enhancement was an improvement in Comscore’s enumeration survey methodology to better represent persons in cell-phone only households. The third and final enhancement is a new technique to account for cookie rejection in Safari browsers, for sites measured via Comscore’s Unified Digital Measurement (UDM) methodology..

Due to the effects of the changes to the August 2012 U.S. MMX data, Comscore’s monthly Inside the Ratings press release and report will limit public reporting to the standard current month rankings and will exclude reporting based on month-over-month percentage changes, which include the effects of inorganic increases or declines due to the methodological enhancements. Both the Inside the Ratings press release and report will resume normal reporting of both rankings and month-over-month percent changes with the release of September 2012 data.

Top 50 Properties

Google Sites ranked as the #1 property in August with 187 million visitors, followed by Microsoft Sites with 170 million and Yahoo! Sites with 164 million. In addition to Facebook at #4, social media properties Linkedin (#26), Twitter.com (#28), Tumblr.com (#39), Myspace (#43) and Instagram.com (#48) all ranked among the Top 50.

Display Ad Ecosystem Rankings

Comscore has expanded its display ad ecosystem reporting to provide additional granularity in the classification of ad publishers, networks and other platforms that comprise the ecosystem.

Among syndicated Ad Focus entities, ShareThis ranked first in August with an 87-percent reach of Americans online, followed by Google (81.6 percent), Yahoo! Sites (74.3 percent), Outbrain (72 percent) and Facebook.com (69.2 percent).

For Advertising Networks and Buy Side Networks, PulsePoint ranked #1 with a 96.4-percent reach, followed by Vibrant Media (93.1 percent), Specific Media (93 percent), Google Ad Network (92.7 percent) and AOL Advertising (84.2 percent).

Among DSPs, SSPs and Ad Exchanges (which will include several additional entities in the coming months), Rubicon Project REVV Platform reached 96.6 percent of Americans online.

Table 1

Comscore Top 50 Properties (U.S.)
August 2012
Total U.S. – Home, Work and University Locations
Source: Comscore MMX

Rank

Property

Unique Visitors (000)

Rank

Property

Unique Visitors (000)

Total Internet : Total Audience

220,273

1

Google Sites

187,022

26

Linkedin

40,889

2

Microsoft Sites

169,977

27

Technorati Media

40,406

3

Yahoo! Sites

163,723

28

TWITTER.COM

38,203

4

FACEBOOK.COM

152,439

29

ESPN

37,986

5

AOL, Inc.

112,667

30

YP Local Media Network

35,699

6

Amazon Sites

103,864

31

YELP.COM

34,835

7

Ask Network

89,482

32

BUZZMEDIA

34,469

8

Glam Media

86,020

33

Tribune Interactive

33,513

9

Wikimedia Foundation Sites

85,446

34

Disney Online

32,659

10

CBS Interactive

76,875

35

WebMD Health

31,669

11

Apple Inc.

76,222

36

NetShelter Technology Media

30,981

12

eBay

75,650

37

Meredith Women's Network

30,446

13

Turner Digital

75,207

38

Fox News Digital Network

29,866

14

Demand Media

73,887

39

TUMBLR.COM

29,821

15

New York Times Digital

73,099

40

The Washington Post Company

29,055

16

Comcast NBCUniversal

72,031

41

Everyday Health

28,998

17

Viacom Digital

68,634

42

Break Media

28,318

18

Federated Media Publishing

66,984

43

Myspace

27,957

19

Weather Channel, The

53,188

44

NETFLIX.COM

27,323

20

craigslist, inc.

52,412

45

Scripps Networks Interactive Inc.

26,563

21

Gannett Sites

52,345

46

Internet Brands, Inc.

26,459

22

VEVO

51,879

47

BitTorrent Network

26,075

23

Adobe Sites

47,391

48

INSTAGRAM.COM

26,040

24

Answers.com Sites

44,111

49

Target Corporation

25,881

25

Wal-Mart

42,617

50

SheKnows (Evolve Media Corp.)

25,629

Table 2

Comscore Display Ad Ecosystem Rankings (U.S.)
August 2012
Total U.S. – Home, Work and University Locations
Source: Comscore MMX

Top 30 Syndicated Ad Focus Entities

Top 20 Ad Networks/Buy Side Networks

Rank

Property

Unique Visitors (000)

% Reach

Rank

Property

Unique Visitors (000)

% Reach

Total Internet : Total Audience

220,273

100.0

Total Internet : Total Audience

220,273

100.0

1

ShareThis

191,601

87.0

1

PulsePoint**

212,428

96.4

2

Google

179,757

81.6

2

Vibrant Media**

205,122

93.1

3

Yahoo! Sites

163,723

74.3

3

Specific Media**

204,922

93.0

4

Outbrain

158,695

72.0

4

Google Ad Network**

204,261

92.7

5

FACEBOOK.COM

152,439

69.2

5

AOL Advertising**

185,574

84.2

6

MSN

123,337

56.0

6

AT&T AdWorks**

182,502

82.9

7

YOUTUBE.COM*

122,973

55.8

7

Genome from Yahoo!**

182,494

82.8

8

AOL, Inc.

112,667

51.1

8

ValueClick Networks**

175,880

79.8

9

AMAZON.COM*

91,967

41.8

9

Real Media Group - 24/7 Access**

173,649

78.8

10

Ask Network

89,482

40.6

10

Microsoft Media Network US**

167,900

76.2

11

Meebo

86,304

39.2

11

Tribal Fusion**

163,629

74.3

12

Glam Media

86,020

39.1

12

Casale Media - MediaNet**

163,415

74.2

13

WIKIPEDIA.ORG*

85,144

38.7

13

Collective Display**

158,131

71.8

14

Bing

83,491

37.9

14

RadiumOne**

152,734

69.3

15

Demand Media

73,887

33.5

15

Technorati Media**

148,359

67.4

16

Windows Live

69,294

31.5

16

Cox Digital Solutions - Network**

147,067

66.8

17

Federated Media Publishing

66,984

30.4

17

Burst Media**

142,546

64.7

18

About

60,336

27.4

18

AudienceScience**

137,132

62.3

19

Weather Channel, The

53,188

24.1

19

Undertone**

125,879

57.1

20

Gannett Sites

52,345

23.8

20

Adconion Media Group**

121,242

55.0

21

5min Media Platform

48,314

21.9

22

MTV Music Group

47,274

21.5

Top DSP/SSP/Ad Exchange Entities

23

APPLE.COM

44,399

20.2

1

Rubicon Project REVV Platform**

212,824

96.6

24

Answers.com Sites

44,111

20.0

25

Linkedin

40,889

18.6

26

Technorati Media

40,406

18.3

27

CBS News

39,883

18.1

28

CNN

38,979

17.7

29

WALMART.COM

38,738

17.6

30

TWITTER.COM

38,203

17.3

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in August. For instance, Yahoo! Sites was seen by 74.3 percent of the 220 million Internet users in August.
* Entity has assigned some portion of traffic to other syndicated entities

About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in measuring the digital world and preferred source of digital business analytics. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
Comscore, Inc.
+1 (312) 775-6474
press@comscore.com



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