Comscore MMX Ranks Top 50 U.S. Desktop Web Properties for December 2013

Holiday Season Drives Strong Growth in Shipping, E-Card and Retail Sites

Several Noteworthy Happenings Produce Gains in Taxes, Lotto and Weather Subcategories

RESTON, VA, January 20, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released its monthly ranking of U.S. desktop web activity at the top online properties for December 2013 based on data from the Comscore MMX service. Holiday e-commerce was the primary driver of growth in the Shipping and Retail subcategories, while Christmas and New Year’s also spurred a surge in e-card website traffic. Additionally, preparations for the upcoming 2014 tax season, a near record-breaking Mega Millions lottery jackpot and some exceptionally cold December weather propelled an influx of online visitors to these respective subcategories.

Table 1

Comscore Top 10 Gaining Site Categories by Percentage Change in Unique Visitors (Desktop Only)
December 2013 vs. November 2013
Total U.S. – Home, Work and University Locations
Source: Comscore MMX

Total Unique Visitors (000)

Nov-13

Dec-13

% Change

Total Internet : Total Audience

224,481

224,057

0

Directories/Resources – Shipping

27,803

37,193

34

Business/Finance – Taxes

4,564

6,105

34

Retail – Flowers/Gifts/Greetings

21,883

28,649

31

Gambling – Lotto/Sweepstakes

16,366

19,700

20

Retail – Fragrances/Cosmetics

16,169

19,294

19

Services – e-cards

16,921

19,881

17

Retail – Sports/Outdoor

34,558

40,161

16

Retail – Food

17,728

20,044

13

News/Information – Weather

76,937

86,518

12

Retail – Jewelry/Luxury Goods/Accessories

22,990

25,475

11

Table 2

Comscore Top 50 Properties (Desktop Only)
December 2013
Total U.S. – Home, Work and University Locations
Source: Comscore MMX

Rank

Property

Unique Visitors

(000)

Rank

Property

Unique Visitors

(000)

Total Internet : Total Audience

224,057

1

Yahoo Sites

195,160

26

ESPN

37,931

2

Google Sites

192,315

27

Target Corporation

37,578

3

Microsoft Sites

175,287

28

Meredith Digital

35,280

4

Facebook

140,766

29

Yelp.com

35,075

5

AOL, Inc.

120,093

30

Tumblr.com*

34,427

6

Amazon Sites

116,421

31

Defy Media

33,700

7

Glam Media

92,786

32

WebMD Health

33,226

8

Wikimedia Foundation Sites

78,066

33

Federated Media Publishing

33,212

9

CBS Interactive

75,963

34

Adobe Sites

31,582

10

Turner Digital

75,401

35

Netflix.com

31,250

11

eBay

73,634

36

New York Times Digital

30,797

12

Apple Inc.

72,677

37

Best Buy Sites

30,244

13

Ask Network

67,603

38

YP Local Media Network

30,192

14

Weather Company, The

63,172

39

T365 - Tribune

30,089

15

Comcast NBCUniversal

63,076

40

Scripps Networks Interactive Inc.

29,792

16

About

57,075

41

Conde Nast Digital

29,782

17

Gannett Sites

56,083

42

WordPress.com *

29,725

18

Wal-Mart

53,054

43

Dropbox Sites

29,111

19

Answers.com Sites

46,234

44

Fox News Digital Network

28,545

20

Linkedin

45,595

45

Pinterest.com

28,269

21

Viacom Digital

43,712

46

Townsquare Media

28,218

22

Demand Media

42,929

47

Time Warner (Excl. Turner/WB)

27,734

23

craigslist, inc.

40,148

48

Everyday Health

26,675

24

Twitter.com

39,710

49

Verizon Communications Corporation

26,404

25

Hearst Corporation

38,360

50

Liberty Interactive Corporation

25,888

Table 3

Comscore Ad Focus Rankings (Desktop Only)
December 2013
Total U.S. – Home, Work and University Locations
Source: Comscore MMX

Top 30 Syndicated Ad Focus Entities

Top 20 Ad Networks/Buy Side Networks

Rank

Property

Unique Visitors (000)

% Reach

Rank

Property

Unique Visitors (000)

% Reach

Total Internet : Total Audience

224,057

100.0

1

AddThis

219,016

97.8

1

Google Ad Network**

212,843

95.0

2

ShareThis

204,849

91.4

2

Advertising.com**

198,994

88.8

3

Yahoo Sites

195,160

87.1

3

AT&T AdWorks**

191,169

85.3

4

Google

184,559

82.4

4

Real Media Group - 24/7 Access**

188,772

84.3

5

Outbrain

167,500

74.8

5

Casale Media - MediaNet**

182,187

81.3

6

Facebook.com

138,327

61.7

6

Microsoft Media Network US**

178,559

79.7

7

YouTube.com

126,135

56.3

7

Specific Media**

173,994

77.7

8

AOL, Inc.

120,093

53.6

8

RadiumOne**

173,445

77.4

9

MSN

108,336

48.4

9

Genome from Yahoo**

170,921

76.3

10

Amazon.com*

102,215

45.6

10

ValueClick Networks**

170,781

76.2

11

Glam Media

92,786

41.4

11

Burst Media**

169,769

75.8

12

Bing

79,548

35.5

12

Collective Display**

169,098

75.5

13

Ask Network

67,603

30.2

13

Cox Digital Solutions - Network**

156,029

69.6

14

Windows Live

64,749

28.9

14

Exponential - Tribal Fusion**

155,864

69.6

15

Weather Channel, The

57,367

25.6

15

Rocket Fuel**

146,107

65.2

16

About

57,075

25.5

16

Adconion Media Group**

129,945

58.0

17

Gannett Sites

56,083

25.0

17

Undertone**

129,348

57.7

18

Blogger

52,216

23.3

18

Vibrant Media**

111,427

49.7

19

Walmart.com

50,019

22.3

19

Sourceknowledge Video Network**

104,258

46.5

20

Answers.com Sites

46,234

20.6

20

AdBlade Network**

86,135

38.4

21

Linkedin

45,595

20.4

22

5min Media Platform

45,437

20.3

Top DSP/SSP/Ad Exchange Entities

23

Demand Media

42,929

19.2

1

Rubicon Project**

215,968

96.4

24

Apple.com

42,574

19.0

2

Fulcrum5**

181,296

80.9

25

Twitter.com

39,710

17.7

3

engage:BDR**

137,708

61.5

26

IMDb

39,708

17.7

27

CNN

39,244

17.5

28

ESPN

37,931

16.9

29

Target.com

37,491

16.7

30

CBS News

35,807

16.0

Reach % denotes the percentage of the total Internet population that viewed a particular entity at least once in December. For instance, Yahoo Sites was seen by 87.1 percent of the 224 million Internet users in December.
* Entity has assigned some portion of traffic to other syndicated entities.

** Indicates that the entity is an advertising network.

About Comscore MMX
Comscore MMX provides industry-leading Internet audience measurement services that report details of online media usage, visitor demographics and online buying power for the home, work and university audiences on desktop computers across local U.S. markets and across the globe. Comscore MMX reports are used by financial analysts, advertising agencies, publishers and marketers. Comscore MMX syndicated ratings are based on industry-sanctioned sampling methodologies.

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.

Contact:
Adam Lella
Comscore, Inc.
+1 (312) 775-6474
press@comscore.com



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