Publicis Comscore Trainings

for My Metrix, CTVi, Total Digital, Comscore TV National/Ad Reporting/Local

Publicis | Comscore Digital MyMetrix - Introductory

Review which MyMetrix reports you have access to and understand the fundamentals of how Comscore fits into your day-to-day

Key learning objectives:

  • Understand Comscore methodology and review common FAQs regarding Comscore UDM at a high-level
  • Review what MyMetrix tools and subscriptions that Publicis users have access to and how to access them.
  • Understand how and when to use Comscore planning tools during your media planning exercise focusing on MMX reports.

Products covered:

  • MyMetrix Interface Overview (MMX)
  • MyMetrix Help Center
Currently no open enrollment sessions have been scheduled.

Sessions are listed in the Eastern Time Zone.

Publicis | Publicis | Comscore MyMetrix Plan Metrix Deep Dive

Become familiar with the Plan Metrix reports you have access to and understand how to build niche audiences and gain consumer insights with our 6000+ psychographics including opinions, attitudes, behaviors and purchase intent.

Products covered:

  • Plan Metrix Key Measures
  • Plan Metrix Audience Profile
  • Plan Metrix Consumer Target Profile
  • Plan Metrix Cross Targeting
Currently no open enrollment sessions have been scheduled.

Sessions are listed in the Eastern Time Zone.

Publicis | Comscore CTV Intelligence– Introductory

Key learning objectives

  • Learn about over-the-top streaming insights across TV connected devices
  • CTV Intelligence user interface introduction
  • Dive into consumer connected TV streaming activity

Products covered:

  • CTV Intelligence
Currently no open enrollment sessions have been scheduled.

Sessions are listed in the Eastern Time Zone.

Publicis | Comscore TV National – Introductory

Review what Comscore TV National Reports and data you have access to and understand the fundamentals of how Comscore TV fits into your day to day

Key learning objectives :

  • Understand Comscore TV National scope, methodology, reporting options & use cases
  • Rank and Trend by Network, Series, Telecast & Dayparts
  • HHs with & Persons Level data, Income level, Children, Education level
  • Comscore TV Pulse Data – 48 Hour post airdate audiences
  • National Plan Metrix Segments for Television – providing insights into consumer interests, attitudes and behaviors across hundreds of categories
  • Analyze Ad Ratings and competitive activity

Products covered:

  • Comscore TV National
Currently no open enrollment sessions have been scheduled.

Sessions are listed in the Eastern Time Zone.

Publicis | Comscore TV Local – Introductory

Review what Comscore TV Local Reports and data you have access to and understand the fundamentals of how Comscore TV fits into your day to day

Key learning objectives

  • Understand Comscore TV Local scope, methodology, reporting options & use cases
  • Rank & Trend by Station, Series, Telecast & Dayparts within & across all 210 Local Markets
  • HHs with & Persons Level data, Income level, Children, Education level
  • Access to Pulse Data – 48 Hour post airdate audience data for all 210 Local Markets
  • Local Plan Metrix Segments for TV – providing insights into consumer interests, attitudes and behaviors across hundreds of categories

Products covered:

  • Comscore TV Local
Currently no open enrollment sessions have been scheduled.

Sessions are listed in the Eastern Time Zone.

Publicis | Comscore TV Plan Metrix Segments for TV (National & Local)

Key learning objectives

  • National & Local Plan Metrix segments allow user to gain understanding and in-depth view of consumer interests, attitudes, lifestyles and behaviors
  • Understand and review common/best use cases
  • Analyze Network, Series, and Telecast data for client goals and objectives

Products covered:

  • Comscore TV National & Local Plan Metrix Segments
Currently no open enrollment sessions have been scheduled.

Sessions are listed in the Eastern Time Zone.

Publicis | Comscore TV National Ad Reporting

Key learning objectives

  • National Ad Reporting provides several ways to analyze household-level (HHs & HHs with Demographics)
    measurements and advanced demographics for specific ads.
  • Various use cases to analyze Network, Series, and Telecast data for clients TV campaigns plus Ad Ratings and competitive campaigns/activity

Products covered:

  • Comscore TV National – Ad Reporting Capabilities
Currently no open enrollment sessions have been scheduled.

Sessions are listed in the Eastern Time Zone.

Publicis | Comscore TV Local Refresh with Frequently Used Reports

A Review and Refresh session for lighter users on what Comscore TV Local Reports and data you have access to how Comscore TV fits into your day to day

Key learning objectives

  • Rank & Trend by Station, Series, Telecast & Dayparts within & across all 210 Local Markets options & use cases
  • HHs with & Persons Level data, Income level, Children, Education level
  • Access to Pulse Data – 48 Hour post airdate audience data for all 210 Local Markets
  • Local Plan Metrix Segments for TV – providing insights into consumer interests, attitudes and behaviors across hundreds of categories

Products covered:

  • Comscore TV Local
Currently no open enrollment sessions have been scheduled.

Sessions are listed in the Eastern Time Zone.

Publicis | Publicis Comscore TV National Refresh with Frequently Used Reports

A Review and Refresh session for lighter users on what Comscore TV National Reports and data you have access how Comscore TV fits into your day to day

Key learning objectives

  • Rank & Trend by Network, Series, Telecast & Dayparts & use cases
  • HHs with & Persons Level data, Income level, Children, Education level
  • Access to Pulse Data – 48 Hour post airdate audiences
  • National Plan Metrix Segments for TV – providing insights into consumer interests, attitudes and behaviors across hundreds of categories

Products covered:

  • Comscore TV National
Currently no open enrollment sessions have been scheduled.

Sessions are listed in the Eastern Time Zone.

Publicis | Comscore MyMetrix Reach/Frequency Deep Dive

Simulate your cross platform media plan and report out on the reach and frequency of your impressions to your target and to the entire internet audience during the entirety of the campaign flight.

Products covered:

  • Multiplatform Reach/Frequency
  • Desktop Local Reach/Frequency
  • Plan Metrix Reach/Frequency
Currently no open enrollment sessions have been scheduled.

Sessions are listed in the Eastern Time Zone.

Publicis | Comscore Vertical Specific MyMetrix

Share what types of clients you work with ahead of time during registration and we will tailor this training to the attendees and show reporting examples you can use with your everyday planning and research.

Products covered:

  • MyMetrix (MMX, Plan Metrix & Reach/Frequency)
Currently no open enrollment sessions have been scheduled.

Sessions are listed in the Eastern Time Zone.

Questions? Contact us at LionSupport@comscore.com.