- 6 janvier 2023

Comscore at CES 2023

CES C Space
Las Vegas , NV , United States

- Cet évènement est terminé -

With its multi-platform view of the trends and opportunities, Comscore brought together key partners in linear, CTV and digital at CES 2023 to surface the changes the industry needs to embrace around the future of measurement.

Called “The Complete View of the New Consumer”, the panel at C Space talked through today’s complex and fast changing consumer, who makes decisions on content and commerce that align with their values. They are a consumer consuming more content across platforms, more connected than ever at a household level and with cross visitation trends which show the rise of new formats is not at the expense of the old. With all this to contend with, the engagement challenge is harder than ever for brands and publishers.

The expert panel included:

  • Larry Allen, Vice President & General Manager, Data and Addressable Enablement, Comcast Advertising
  • Dana Bhargava, Head of Experience Planning and Media, Sanofi Consumer Health.
  • Mike Bregman, Chief Data Officer, Havas Media Group
  • Peter Hamilton, Head of Television Commerce, Roku
  • Steve Bagdasarian (Moderator), EVP Growth and Business Development, Comscore

Digital Hollywood CES 2023

We kicked off our presence at CES with a panel at Digital Hollywood CES 2023. Comscore's Ed Hannigan joined moderator Mark Kapczynski (Storymill), Ashley Menschner (The Ad Council), Andre Jones (WME) Danielle Johnsen Karr ("Magnet," Team Whistle) Anthony Iaffaldano (Fandom) for the discussion 'Social Media Power: The All-Demographic Consumer Choice'.

The year ahead

In an interview at C Space Studio on January 5, Comscore's Steve Bagdasrian shared his predictions for the year ahead.

PlayWatch the video

Digital Hollywood CES 2023

Take a look at our CES photo gallery here.

Connect with us next time you attend a key industry event, so we can meet in person. Get in touch with us or visit our events page for updates.