Date: Wednesday, October 22Time: 1:45pm - 2:00pm ETStructure: Fireside Chat Speakers: Mandy Leef and Justin LaPorte
The media landscape is louder and more fragmented than ever — but measurement doesn’t have to add to the noise. In this fireside chat, Comscore’s Justin LaPorte and Mandy Leef share how innovation sharpens the signal, from trusted household-to-national rollups to the Comscore Reporting Hub that brings performance into focus across platforms.
With examples in local news, sports, and tools like Cross-Platform Campaign Results (CCR) and Comscore Content Measurement (CCM), you’ll see how Comscore is cutting complexity down to size and giving the industry clear, actionable insights that inspire confidence.
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