Date: Sept 15 Location: 360 Madison Ave, NYC (Convene)
Connect with Comscore at the IAB CreatorFronts as we join the team from Culture Genesis on stage to unpack the value of creator-led tentpoles for brands and advertisers.
Use this link to set up a time to connect at this event or check out our session details below.
Session Time: 10:05 am – 10:25 am EST Session: Culture Genesis Title: The New Primetime: How Creators Became Appointment Viewing Description: When a single creator livestream pulls 1.49 billion views, the line between premium media and "influencer marketing" stops making sense.
In this 20-minute session, creator and comedian Tahir Moore hosts a fast-paced look inside Culture Genesis, a leading digital video company with 190+ creators reaching 43 million U.S. households, verified by Comscore. Leadership walks through who they are and how the network is built. Then come the receipts: YouTube- and ComScore-verified performance data behind iShowSpeed's FIFA World Cup run, Kai Cenat's Streamer U, and livestreams that cleared 57 million views in a single day.
It closes with an unfiltered fireside featuring CG leadership, creative director Patrick Cloud, and a top creator, plus live audience questions. For brand buyers trying to understand where premium video is going, this is the room.
Comcsore's SVP of Product Management, Aaron Doades, will join Culture Genesis for this presentation.
For more details about this event visit https://www.iab.com/events/creatorfronts-2026/#agenda