- 29 mars 2023

ARF Social Council Event

- Cet évènement est terminé -

What should buyers be aware of when investing in social media? How are consumers interacting with the platforms? The ARF Social Council will answer these questions and more when they reveal the results of their survey on the social media landscape, conducted with the support of Dynata.

The Social Media Landscape in 2023

29 mars : 12:00 - 13:00 ET
Greg Dale
Greg Dale
Chief Operating Officer
Jonathan Farb
Jonathan Farb
Chief Product Officer
Victor Silva
Victor Silva
Head of Platform Partnerships
Tubular Labs
Judit Nagy
Judit Nagy
Chief of Strategic Insights - Strategic Communication
Steve Withers
Steve Withers
Senior Digital Research Manager

Gain a comprehensive understanding of consumers’ relationships to social media and how they actually utilize and feel about the various platforms of today.

Topics of discussion include:

  • The value and impact of social media influencers.
  • Whether traditional search engines are being replaced by social media.
  • The importance of social to e-commerce.
  • Consumer activities on both mainstream and more obscure social platforms.
  • Concerns about and benefits of social media usage.
  • Racial, ethnic, and age differences in all of the above.