Introducing Comscore Predictive Audiences
The Industry’s New Standard in Audience Targeting Solutions for a Cookie-Free World27 janvier : 14:00 - 15:00 ET
While the majority of advertisers rely on audience targeting to drive sales, the fast approach of third-party cookie deprecation underscores advertisers' and agencies' need for new targeting solutions to ensure their campaigns continue reaching the right audiences. Announcing, Comscore Predictive Audiences - offering privacy-friendly targeting capabilities that enable advertisers to reach audiences based on granular consumer behavior across digital, mobile and connected TV (CTV) campaigns.
Join Comscore – together with our launch partners IHS Markit, PlaceIQ and TransUnion – to learn how this new solution sets the standard for cookie-free audience targeting at scale with demographic, TV, OTT, automotive purchasing, location-based, and non-FCRA financial data segments.
In this webinar, we’ll explore:
- What exactly is Comscore Predictive Audiences, and where are these assets available?
- How Comscore Predictive Audiences transforms audience targets into content signals, making this solution a privacy-friendly and future-proof replacement for traditional audience targeting.
- How this new targeting solution will be applied to Comscore, IHS Markit, PlaceIQ and TransUnion audiences.