As the programmatic landscape evolves before our eyes, Proximic by Comscore stopped to ask marketers where they stand with their programmatic efforts and what changes they're planning to make throughout 2023.
Join Proximic by Comscore's Angela Rodriguez and Jessica Trainor for a live webinar on May 23 at 2:00 PM ET for a first look into the surprising new industry trends that emerged from our research.
During our time together we’ll focus on the latest trends around adoption of various media types in programmatic plans, insights into how marketers are selecting data partners as well as what they’re doing (or not doing) to tackle signal loss and much more. We’ll conclude by sharing best practices and practical tips to stay ahead in the current programmatic environment.
Key insights will include: