22 octobre 2014

Comscore Releases September 2014 U.S. Desktop Online Video Rankings

RESTON, VA, October 22, 2014 – Comscore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world, today released data from the Comscore Video Metrix® service showing that 192.2 million Americans watched online content videos via desktop computer in September 2014. Google Sites ranked as the top video content property, BrightRoll Platform was the top video ad property, and VEVO topped the list of YouTube partner channels.

Top 10 Video Content Properties by Unique Viewers
Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in September with 150 million unique viewers. Facebook ranked #2 with 98.1 million viewers, followed by AOL, Inc. with 71.5 million, Yahoo Sites with 59.2 million and Vidible.tv with 57.1 million.

Top U.S. Online Video* Content Properties Ranked by Unique Video Viewers
September 2014
Total U.S. – Desktop Computer, Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: Comscore Video Metrix

Property

Total Unique Viewers (000)

Total Internet : Total Audience

192,152

Google Sites

149,994

Facebook

98,109

AOL, Inc.

71,549

Yahoo Sites

59,176

Vidible.tv

57,095

Blinkx

44,833

VEVO

42,145

Maker Studios Inc.

41,445

NDN

38,908

Fullscreen

36,483

*A video is defined as any streamed segment of audiovisual content, including both progressive downloads and live streams. For long-form, segmented content, (e.g. television episodes with ad pods in the middle) each segment of the content is counted as a distinct video stream.Video views are inclusive of both user-initiated and auto-played videos that are viewed for longer than 3 seconds.

Top 10 Video Ad Properties by Unique Viewer Percent Reach
BrightRoll Platform ranked #1 in video ad reach, serving ads to 52.4 percent of the total U.S. population in September. LiveRail came in second with 52 percent reach, followed by SpotXchange Video Advertising Platform with 47.3 percent, Specific Media with 44.6 percent and AOL, Inc. with 44 percent.

Top U.S. Online Video Ad* Properties Ranked by Percent Reach of U.S. Population
September 2014
Total U.S. – Desktop Computer, Home and Work Locations
Ad Videos Only (Content Videos Not Included)
Source: Comscore Video Metrix

Property

% Reach Total U.S. Population

BrightRoll Platform†

52.4

LiveRail†

52.0

SpotXchange Video Advertising Platform†

47.3

Specific Media**

44.6

AOL, Inc.

44.0

Q1Media - AdExcite Video Platform†

40.2

Tremor Video**

35.1

Google Sites

34.5

TubeMogul Video Ad Platform†

31.3

YuMe**

22.0

*Video ads include streaming-video advertising only and do not include other types of video monetization, such as overlays, branded players, matching banner ads, etc.
**Indicates video ad network
†Indicates video ad exchange/DSP/SSP

Top 10 YouTube Partner Channels by Unique Viewers
The September 2014 YouTube partner data revealed that video music channel VEVO climbed back into the top position in the ranking with 41.6 million viewers. Disney/Maker Studios occupied the #2 spot with 40.7 million unique viewers, followed by Fullscreen with 36.5 million, Warner Music with 23.4 million and Machinima with 20.4 million.

Top YouTube Partner Channels Ranked by Unique Video Viewers
September 2014
Total U.S. – Desktop Computer, Home and Work Locations
Content Videos Only (Ad Videos Not Included)
Source: Comscore Video Metrix

Property

Total Unique Viewers (000)

VEVO @ YouTube

41,571

Disney/Maker Studios @ YouTube

40,736

Fullscreen @ YouTube

36,477

Warner Music @ YouTube

23,413

Machinima @ YouTube

20,425

ZEFR @ YouTube

19,751

BroadbandTV @ YouTube

17,864

The Orchard @ YouTube

16,870

Collective @ YouTube

14,326

Zoomin.TV @ YouTube

14,174

About Comscore
Comscore, Inc. (NASDAQ: SCOR) is a global leader in digital measurement and analytics, delivering insights on web, mobile and TV consumer behavior that enable clients to maximize the value of their digital investments. For more information, please visit www.comscore.com/companyinfo.