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Last Exposure's Last Breath? Smart Lift Attribution Model Gives Ads The Bra...

Comscore today announced its latest innovation in ad effectiveness measurement with the introduction of the Smart Lift Attribution Model™. This new methodology, currently being applied to AdEffx Brand...

The State of the US Mobile Advertising Industry

Mobile advertising spend is projected to reach $2.5 billion by 2014 in the U.S., presenting advertisers and marketers with an incredible opportunity to attract consumers through this dynamic means of...