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Mobile Matures as the Cross-Platform Era Emerges

Comscore last week released our annual Cross-Platform Future in Focus report to provide an examination of recent history in the worlds of TV and digital media with an eye toward what’s to come. One of...

Unlocking Mobile Measurement for YouTube in the U.S.

So much of video viewing has shifted from desktop to mobile in recent years, and for YouTube – the largest online video distribution platform – it’s no different. Comscore just announced the introduct...