Comscore’s 2010 Online Auto Insurance report is a detailed review of the attitudes, preferences, and behaviors of auto insurance policyholders and shoppers. By analyzing how these consumers engage with insurance companies both online and offline, industry players gain insight into strategic issues pertaining to consumers’ auto insurance quoting, purchasing, and servicing preferences.
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The report is designed to address the following questions about auto insurance, through over 50 pages and 60 figures of analysis:
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