Media continues to redefine itself as new platforms for consuming content emerge and as consumers viewing habits change to an on-the-go lifestyle. With these changes comes a need for marketers to understand where and how content is engaged with to better understand their audiences. There are several key challenges and realities of multi-channel measurement, and need-to-know key criteria for getting it right – from planning and buying to measurement and activation. Hear from digital advertising research veteran, David Shiffman, about how accurate measurement can lead better planning and execution of ad campaigns.
Advertiser benefits from improved cross-media data: