3 février 2021

The State of Social 2020 Fact Pack

As we have all heard time and time again, 2020 was a year of unprecedented events. As the status quo was disrupted, new trends, business models, and cultural movements broke through.

More and more people turned to social media to communicate, connect, and organize.

From the COVID-19 pandemic to calls for social justice to a dramatic election cycle, we saw major historical events play out across social media platforms. Businesses and individuals alike felt the shifts in engagement and behavior.

In this fact pack, we break down just what happened on social media in 2020. What moments captured the most attention? How did social media behavior change? Who was able to thrive despite the circumstances?

This fact pack includes rankings of the top brands and publishers across key verticals.