19 juillet 2023

OTT & CTV Quick Guide: Key insights every advertiser should know on the impact of streaming

Caleb White
Caleb White
Associate Analyst, Content & Insights
Comscore
Madison Busick
Madison Busick
Senior Analyst, Content & Insights
Comscore

Explore the unique landscape of CTV and understand how it compares to digital video and linear TV.

Dive into the demographic profiles of CTV viewers and uncover the growth opportunities presented by this medium, and gain valuable insights about cord-cutters, cord-nevers, and the evolving preferences of households across the US.

We’ll answer these questions and more:

  • How does CTV compare with digital video and linear TV?
  • What demographics watch the most CTV?
  • What are the most popular CTV devices and streaming services?
  • What are some of the top streaming shows this year?
  • How does CTV deliver incremental reach for advertisers?

For more information or to arrange a tailored presentation, please contact us here.