Jodi McDermott

Jodi has been working in Digital Analytics since 2002 and joined Comscore’s Product Management team in 2010 where she is responsible for developing and managing Comscore’s Digital Analytix software as a service platform.

Prior to joining Comscore, Jodi served as Director of Data Strategy and Analytics for Clearspring Technologies where she was responsible for utilizing data to develop and test business models and drive product strategy for the Clearspring widget platform and AddThis sharing products.

In previous roles Jodi oversaw the Web Analytics team of InPhonic, a multi-hundred million dollar ecommerce website, and also worked in the Consulting Services group of Visual Sciences where she led implementations for leading companies in the airline, retail, financial services and hotel industries. For five years prior to that, Jodi managed the Business Solutions team and oversaw the implementation of the first off-the-shelf Web Analytics package at

She is a Board Member for the Digital Analytics Association where she serves as the association’s Treasurer and is a frequent industry speaker on web analytics and digital measurement. Jodi graduated from Pepperdine University with a B.S. in Business Administration and holds an MBA from American University with an emphasis in Finance and Management of Global Information Technology.