- 27 juin 2019

Branded content: bringing a 19th century tactic into the 21st century

- Cet évènement est terminé -

Branded Content is expected to hit over €100B globally in 2019, yet 65% of brand and agency professionals struggle with performance measurement. This webinar is about bringing Branded Content into a multi-channel, digital-first 21st century. 

Branded content: bringing a 19th century tactic into the 21st century

27 juin : 13:00 - 14:00
Gary Warech
Gary Warech
Senior Vice President, Commercial
June 27 : 01:00 pm - 02:00 pm (BST)
June 27 : 02:00 pm - 03:00 pm (CEST)

Join us as we share the latest measurement innovations and best-practices developed by major brands and agencies in the USA for consideration in a European context.

Topics covered include:

  • Different forms of branded content
  • Global trends and innovations in the branded content industry
  • Rules and regulations for branded content in Europe
  • Quantifying the ROI of branded content