- 6. Oktober 2022

A Sports Filled Week in the Queen City

Local TV Snapshot: September 12-18

Caleb White
Caleb White
Associate Analyst, Content & Insights
Comscore
#21 TV Market Rank
1.05 Million TV Households
266 Zip Codes

Charlotte Residents watched a total of 14.4K hours of NASCAR related coverage this week

Charlotte, NC Versus Top 10 Local Markets

Charlotte, NC viewed an average of 72.2 hours per household in this period, ranking second, only behind Dallas-Ft. Worth, TX.

US Local TV Markets

Local TV - Top Telecasts in Charlotte: Broadcast Networks

Key Insights: Charlotte residents were glued to their televisions on Sunday, where NFL coverage dominated the top 5 telecast ranking.

  • Charlotte viewers showed their support for the Panthers on the road this week, with just under 1 in 4 households tuning in to view the game on WJZY (FOX.)
  • WBTV (CBS) earned an average audience of 36.9k throughout this period, likely boosted by their NFL broadcasts. WSOC (ABC) fell just behind WBTV, with an average audience of 34.0K.
Top 5 Broadcasts

Local TV - Top Telecasts in Charlotte: Broadcast Networks

Key Insights: ESPN and USA network saw success with their sports coverage this week as the NASCAR season wraps up.

  • The Carolina Panthers weren’t the only team Charlotte residents watched this week, as Monday’s broadcast on ESPN earned an average audience of 55.7K, ranking number one in this week’s cable rankings.
  • FOX News Channel performed consistently throughout the week, bringing in an average audience of 14.0K, nearly 5K more than the next highest ranked network.
Top 5 Cable Telecasts

Local Retail Analysis – Charlotte, NC: Publix

Key Insights: The Charlotte, NC market is home to 25 Publix grocery stores.

  • Key in-market ZIP codes including Blowing Rock, Boone, and Banner Elk are most likely to visit Publix Regularly, and because of the more rural setting, appear to be frequenting the Boone, NC location.
  • Households in Blowing Rock are particularly keen on the grocery chain, and are 832% more likely to visit Publix versus the average in-market consumer - doing so an average of 3x monthly.

Venue Index Map

Key Insights: NASCAR and good fortune amongst Carolina residents struck a chord with Carolina residents this week. Cross-Platform metrics across Facebook, Instagram, and Twitter:

  • 181.2K video views
  • 131.8K social actions
  • 12.8K shares
  • 2k pieces of content
  • 454 video shares
Snapshots

Definitions and Methodology

  • Cable Television - a system in which television programs are transmitted to the sets of subscribers by cable rather than by a broadcast signal and usually is a paid subscription.
  • Broadcast Network Television - free, over-the-air broadcast television networks and local television stations (whether digital or otherwise) in the United States that are licensed by the FCC, regardless of whether a viewer accesses the signal of such networks or stations over-the-air or through other means.
  • Average Audience (AA) – Average number of TVs tuned to an entity throughout the selected time frame
  • Households (HH) – Number of unique households reporting at least one minute of viewing for the selected time frame and classification (telecast, network, etc.)
  • Share (SH) – The average audience of a particular program relative to the total average audience across all programming during the same time frame. Calculated by dividing the avg. audience of a telecast and/or network by the avg. audience over all telecasts airing at the same time (x100)
  • Rating (RTG) – The percentage of the household universe that viewed the classification (network, telecast, ad, etc.). Calculated by dividing AA by the total TV households in the selected market(s)
  • Hours Viewed per Household (Hrs/V-HH) – Average hours viewed per household during the selected time frame
  • Video Views (Cross-Platform) – Total video views across Facebook, Twitter and YouTube
  • Actions (Cross-Platform) – Total number of actions (reactions, shares, comments, retweets, favorites, loves) the specified property receives during the defined time period across the combined space of Facebook, Twitter & Instagram.
  • Shares (Cross-Platform) - The total number of time the specific property’s posts were shared on Facebook or Retweeted on Twitter during the defined time period.