- 25. April 2023

It’s All About the NBA Playoffs in Atlanta, GA

Local TV Snapshot: April 10-16, 2023

Caleb White
Caleb White
Product Marketing Principal
Comscore
Market: Atlanta, GA
Hours of TV Viewed: 86.3 Million
TV Households: 1,987,364
National Rank: #9

Overview:

The NBA Playoffs are here and basketball fans in Atlanta are tuning in to watch. On cable networks, playoff games on TNT earned the highest average live household rating with a 2.9. Games broadcast on ESPN also captured large audiences, with an average live household rating of 2.3. On broadcast networks, NBA Playoffs once again dominated, with games on WSB (ABC) earning the highest average live household rating across the week, with an 8.3.

On a network level, FOX News Channel earned the top spot with its average live household rating of 1.2, outpacing both TNT and ESPN despite these networks NBA telecast success. On our broadcast network rankings, WSB (ABC) earned the top position with a live average household rating of 3.7.

Check out these insights and our local network viewer persona below and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Telecast Detail

Telecast Performance

Rank

Telecast

Local Affiliate

Day of Week

Live HH Rating

Average Audience (TVs)

1

NBA Playoffs

WSB (ABC)

S, U

8.3

164.8K

2

Channel 2 Action News at 6pm

WSB (ABC)

S, U

6.6

130.6K

3

Channel 2 Action News at 6pm

WSB (ABC)

M, T, W, R, F

6.3

125.4K

4

Channel 2 Action News Noon Sunday

WSB (ABC)

U

6.3

124.8K

5

Station 19

WSB (ABC)

R

5.2

104.1K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Atlanta, GA Market, Week of Apr. 10-16, 2023

Top Five Cable Series (by Rating)

Telecast Detail

Telecast Performance

Rank

Telecast

Network:

Day of Week

Live HH Rating

Average Audience (TVs)

1

2023 NBA Playoffs

TNT: Turner Network Television

U

2.9

56.7K

2

2023 NBA Playoffs

ESPN

S, U

2.3

45.1K

3

NBA Basketball

TNT: Turner Network Television

T, F

2.2

42.9K

4

Jesse Watters Primetime

FOX News Channel

M, T, W, R, F

2

40.3K

5

Special Report with Bret Baier

FOX News Channel

M, T, W, R, F

2

38.8K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Atlanta, GA Market, Week of Apr. 10-16, 2023

Top Five Broadcast Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

WSB (ABC)

3.7

73.4K

2

WAGA (FOX)

2.5

48.8K

3

WANF (CBS)

1.4

27.7K

4

WXIA (NBC)

1.2

23.9K

5

WGTA (MeTV)

0.5

10.6K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Atlanta, GA Market, Week of Apr. 10-16, 2023

Top Five Cable Networks (by Rating)

Telecast Detail

Telecast Performance

Rank

Network:

Live HH Rating

Average Audience (TVs)

1

FNC (FOX News Channel)

1.2

24.2K

2

ESPN

0.7

13.4K

3

MSNBC

0.6

11.4K

4

TNT (TNT: Turner Network Television)

0.5

10.9K

5

CNN

0.5

10.8K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Atlanta, GA Market, Week of Apr. 10-16, 2023

Network Persona Spotlight: WAGA (FOX)

Demographics:

Consumer Habits:

Age: 65+

Invests with Fidelity

Household: No Children Present in Home

LG or Motorola cell phone

Residence: Single Family Residence

Subscribed to at least one magazine

Education: High School Graduate

Subscribed to a digital newspaper

Atlanta Local Market Snapshot

Source: Comscore TV, Preliminary Data, Apr. 10-16, 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Telecast Detail

Telecast Performance

Rank

Network:

Total Actions (FB, TW, IG)

# of Posts

1

11Alive Atlanta

3.4M

148

2

WSB-TV

1.3M

200

3

FOX 5 Atlanta

1.3M

89

4

CBS46 WANF

33.8K

36

5

Univision 34 Atlanta

11.3K

16

Source: Comscore Social, PowerRankings, Apr. 10-16, 2023, US.
*Disclaimer: All preliminary data should be used for directional purposes only