State of Digital UK 2023
The NBA Playoffs are here and basketball fans in Atlanta are tuning in to watch. On cable networks, playoff games on TNT earned the highest average live household rating with a 2.9. Games broadcast on ESPN also captured large audiences, with an average live household rating of 2.3. On broadcast networks, NBA Playoffs once again dominated, with games on WSB (ABC) earning the highest average live household rating across the week, with an 8.3.
On a network level, FOX News Channel earned the top spot with its average live household rating of 1.2, outpacing both TNT and ESPN despite these networks NBA telecast success. On our broadcast network rankings, WSB (ABC) earned the top position with a live average household rating of 3.7.
Check out these insights and our local network viewer persona below and stay tuned to see which market we spotlight next week!
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Atlanta, GA Market, Week of Apr. 10-16, 2023
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Atlanta, GA Market, Week of Apr. 10-16, 2023
Source: Comscore TV, Preliminary Data, Apr. 10-16, 2023, US.
Source: Comscore Social, PowerRankings, Apr. 10-16, 2023, US.*Disclaimer: All preliminary data should be used for directional purposes only
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