2025 State of Programmatic Report
The NBA Playoffs are here and basketball fans in Atlanta are tuning in to watch. On cable networks, playoff games on TNT earned the highest average live household rating with a 2.9. Games broadcast on ESPN also captured large audiences, with an average live household rating of 2.3. On broadcast networks, NBA Playoffs once again dominated, with games on WSB (ABC) earning the highest average live household rating across the week, with an 8.3.
On a network level, FOX News Channel earned the top spot with its average live household rating of 1.2, outpacing both TNT and ESPN despite these networks NBA telecast success. On our broadcast network rankings, WSB (ABC) earned the top position with a live average household rating of 3.7.
Check out these insights and our local network viewer persona below and stay tuned to see which market we spotlight next week!
Telecast Detail
Telecast Performance
Rank
Telecast
Local Affiliate
Day of Week
Live HH Rating
Average Audience (TVs)
1
NBA Playoffs
WSB (ABC)
S, U
8.3
164.8K
2
Channel 2 Action News at 6pm
6.6
130.6K
3
M, T, W, R, F
6.3
125.4K
4
Channel 2 Action News Noon Sunday
U
124.8K
5
Station 19
R
5.2
104.1K
Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Atlanta, GA Market, Week of Apr. 10-16, 2023
Network:
2023 NBA Playoffs
TNT: Turner Network Television
2.9
56.7K
ESPN
2.3
45.1K
NBA Basketball
T, F
2.2
42.9K
Jesse Watters Primetime
FOX News Channel
40.3K
Special Report with Bret Baier
38.8K
Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Atlanta, GA Market, Week of Apr. 10-16, 2023
3.7
73.4K
WAGA (FOX)
2.5
48.8K
WANF (CBS)
1.4
27.7K
WXIA (NBC)
1.2
23.9K
WGTA (MeTV)
0.5
10.6K
FNC (FOX News Channel)
24.2K
0.7
13.4K
MSNBC
0.6
11.4K
TNT (TNT: Turner Network Television)
10.9K
CNN
10.8K
Demographics:
Consumer Habits:
Age: 65+
Invests with Fidelity
Household: No Children Present in Home
LG or Motorola cell phone
Residence: Single Family Residence
Subscribed to at least one magazine
Education: High School Graduate
Subscribed to a digital newspaper
Source: Comscore TV, Preliminary Data, Apr. 10-16, 2023, US.
Total Actions (FB, TW, IG)
# of Posts
11Alive Atlanta
3.4M
148
WSB-TV
1.3M
200
FOX 5 Atlanta
89
CBS46 WANF
33.8K
36
Univision 34 Atlanta
11.3K
16
Source: Comscore Social, PowerRankings, Apr. 10-16, 2023, US.*Disclaimer: All preliminary data should be used for directional purposes only
Comscore Total Digital delivers complete digital intelligence across web, mobile and social with one intuitive, always-on interface.
Request a demo
Comscore TV Local provides unique viewing behaviors across all 210 markets, with insights for household-level and advanced audience reporting. Person-level demos are also...