- April 25, 2023

It’s All About the NBA Playoffs in Atlanta, GA

Local TV Snapshot: April 10-16, 2023

Caleb White
Caleb White
Associate Analyst, Content & Insights
Comscore
Market: Atlanta, GA
Hours of TV Viewed: 86.3 Million
TV Households: 1,987,364
National Rank: #9

Overview:

The NBA Playoffs are here and basketball fans in Atlanta are tuning in to watch. On cable networks, playoff games on TNT earned the highest average live household rating with a 2.9. Games broadcast on ESPN also captured large audiences, with an average live household rating of 2.3. On broadcast networks, NBA Playoffs once again dominated, with games on WSB (ABC) earning the highest average live household rating across the week, with an 8.3.

On a network level, FOX News Channel earned the top spot with its average live household rating of 1.2, outpacing both TNT and ESPN despite these networks NBA telecast success. On our broadcast network rankings, WSB (ABC) earned the top position with a live average household rating of 3.7.

Check out these insights and our local network viewer persona below and stay tuned to see which market we spotlight next week!

Top Five Broadcast Series (by Rating)

Telecast Detail Telecast Performance
Rank Telecast Local Affiliate Day of Week Live HH Rating Average Audience (TVs)
1 NBA Playoffs WSB (ABC) S, U 8.3 164.8K
2 Channel 2 Action News at 6pm WSB (ABC) S, U 6.6 130.6K
3 Channel 2 Action News at 6pm WSB (ABC) M, T, W, R, F 6.3 125.4K
4 Channel 2 Action News Noon Sunday WSB (ABC) U 6.3 124.8K
5 Station 19 WSB (ABC) R 5.2 104.1K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Atlanta, GA Market, Week of Apr. 10-16, 2023

Top Five Cable Series (by Rating) 

Telecast Detail Telecast Performance
Rank Telecast Network: Day of Week Live HH Rating Average Audience (TVs)
1 2023 NBA Playoffs TNT: Turner Network Television U 2.9 56.7K
2 2023 NBA Playoffs ESPN S, U 2.3 45.1K
3 NBA Basketball TNT: Turner Network Television T, F 2.2 42.9K
4 Jesse Watters Primetime FOX News Channel M, T, W, R, F 2 40.3K
5 Special Report with Bret Baier FOX News Channel M, T, W, R, F 2 38.8K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Atlanta, GA Market, Week of Apr. 10-16, 2023

Top Five Broadcast Networks (by Rating) 

Telecast Detail Telecast Performance
Rank Network: Live HH Rating Average Audience (TVs)
1 WSB (ABC) 3.7 73.4K
2 WAGA (FOX) 2.5 48.8K
3 WANF (CBS) 1.4 27.7K
4 WXIA (NBC) 1.2 23.9K
5 WGTA (MeTV) 0.5 10.6K

Source: Comscore TV. Local TV® All Broadcast Networks, Preliminary Data, Atlanta, GA Market, Week of Apr. 10-16, 2023

Top Five Cable Networks (by Rating) 

Telecast Detail Telecast Performance
Rank Network: Live HH Rating Average Audience (TVs)
1 FNC (FOX News Channel) 1.2 24.2K
2 ESPN 0.7 13.4K
3 MSNBC 0.6 11.4K
4 TNT (TNT: Turner Network Television) 0.5 10.9K
5 CNN 0.5 10.8K

Source: Comscore TV. Local TV® All Cable Networks, Preliminary Data, Atlanta, GA Market, Week of Apr. 10-16, 2023

Network Persona Spotlight: WAGA (FOX)

Demographics: Consumer Habits:
Age: 65+ Invests with Fidelity
Household: No Children Present in Home LG or Motorola cell phone
Residence: Single Family Residence Subscribed to at least one magazine
Education: High School Graduate Subscribed to a digital newspaper
Atlanta Local Market Snapshot

Source: Comscore TV, Preliminary Data, Apr. 10-16, 2023, US.

Top Five Local Broadcast Networks: Social Media (By Total Actions)

Telecast Detail Telecast Performance
Rank Network: Total Actions (FB, TW, IG) # of Posts
1 11Alive Atlanta 3.4M 148
2 WSB-TV 1.3M 200
3 FOX 5 Atlanta 1.3M 89
4 CBS46 WANF 33.8K 36
5 Univision 34 Atlanta 11.3K 16

Source: Comscore Social, PowerRankings, Apr. 10-16, 2023, US.
*Disclaimer: All preliminary data should be used for directional purposes only