- 4. Mai 2023

MET Gala 2023: The Top Trending Celebrities, Publishers, and More on Social

Madison Busick
Madison Busick
Senior Analyst, Content & Insights
Susan Bae
Susan Bae
Manager, Content and Insights

The Met Gala once again took over NYC - and our social feeds. This year’s theme, “Karl Lagerfeld: A Line of Beauty”, paid homage to one of fashion’s greatest designers on one of fashion’s biggest nights.

Content mentioning the Met Gala garnered over 285 million total actions and 916 million total video views across Facebook, Instagram, Twitter, and TikTok.1 The hashtag #MetGala, also dominated Twitter Trends the night of, driving over 3.4M mentions.2
Met Gala Word Cloud
The red carpet was graced by top stars from around the world- showcasing their interpretation of the theme with one-of-a-kind looks. Some of the most talked about celebrities of the night on Twitter were Jennie, Rihanna, Doja Cat, Anne Hathaway, and Cardi B.2

Keyword Mentions
#MetGala 3.4M
jennie 1.4M
Chanel 400K
Rihanna 316K
Karl Lagerfield 299K
Doja 188K
Anne Hathaway 179K
Cardi 128K
billie 116K

Top Posts Mentioning the Met Gala by Total Actions1

It’s no surprise that the focus of top-performing content was the fashion looks from the event. There were several fun moments that caught social users’ attention as well, like Doja Cat’s interview with Emma Chamberlain.


@voguemagazine If there's one thing to know about #DojaCat, it's that the singer will stay in character. For her first-ever #MetGala ♬ original sound - Vogue




Top US Publishers and Brands by Total Actions on Met Gala Content3

Vogue dominated the Met Gala conversation, with 32.5 million actions from Vogue’s main page and 45.5 million total actions from all Vogue properties. That’s 16% of all Met Gala engagements.

Other major publishers had a high performance as well, averaging 5 and 6-figure engagement on each individual post.

Name Actions Total Content Actions per Content
Vogue 32.5m 118 276k
E! News 17.7m 196 91k
Variety 9.7m 94 103k
Entertainment Tonight 9.3m 174 53k
Billboard 7.5m 52 144k

Top Attendees by Total Actions on Met Gala Content4

The Kardashian sisters drove over 9.6M total actions, respectively, with Kylie Jenner being the top attendee in driving the highest actions. Sandwiched between them was Met Gala co-chair Dua Lipa. Alia Bhatt and Jenna Ortega both made it into the top ranks with single posts.

Name Actions Total Content Actions per Content
Kylie Jenner 5.3m 4 1.4m
Dua Lipa 4.9m 5 975k
Kim Kardashian 4.3m 4 1.1k
Alia Bhatt 3.0m 1 3.0m
Jenna Ortega 2.9m 1 2.9m

Wikipedia Interest5

The day following the gala, Wikipedia viewership showed that audiences were searching for and reading about both Karl Lagerfeld and the Met Gala itself. Lagerfeld was the second most visited page on May 2nd, while the Met Gala was the seventh.

Met Gala Chart


The Met Gala has been a significant influence and driver in social conversation in the past few days, demonstrating the notable impact red-carpet events can have in shaping and driving cultural trends, as shown by social conversation.

To learn more about the Met Gala or any other event through social media measurement, connect with one of our data experts here


1. Comscore Social, Content Pulse, Posts mentioning “Met” or “Gala” or “metgala” or “Karl” or “Lagerfeld”, Facebook, Instagram, Twitter, TikTok, May 1, 2023- May 2, 2023
2. Comscore Total Digital, Top Twitter Trends, May 1, 2023
3. Comscore Social, Content Pulse, US* Publishing, Posts mentioning “Met” or “Gala” or “metgala” or “Karl” or “Lagerfeld”, Facebook, Instagram, Twitter, TikTok, May 1, 2023- May 2, 2023
4. Comscore Social, Content Pulse, Custom Category of Met Gala Attendees, Posts mentioning “Met” or “Gala” or “metgala” or “Karl” or “Lagerfeld”, Facebook, Instagram, Twitter, TikTok, May 1, 2023- May 2, 2023
5. Comscore Total Digital, Top Wikipedia Pages, May 2, 2023

Mehr über

Facebook Social Twitter

Total Digital

Das jederzeit verfügbare Dashboard für alle Berichtsanforderungen für Web, Mobilgeräte und soziale Netzwerke.

Demo anfordern