State of Digital UK 2023
The Met Gala once again took over NYC - and our social feeds. This year’s theme, “Karl Lagerfeld: A Line of Beauty”, paid homage to one of fashion’s greatest designers on one of fashion’s biggest nights.
It’s no surprise that the focus of top-performing content was the fashion looks from the event. There were several fun moments that caught social users’ attention as well, like Doja Cat’s interview with Emma Chamberlain.
@tmz #billieeilish is looking #lovely at the #metgala #vogue ♬ original sound - Labrinth
@voguemagazine If there's one thing to know about #DojaCat, it's that the singer will stay in character. For her first-ever #MetGala ♬ original sound - Vogue
MET 2023 pic.twitter.com/sHWlDZHaWZ— Kim Kardashian (@KimKardashian) May 2, 2023
MET 2023 pic.twitter.com/sHWlDZHaWZ
Danny Ric rocks The Met #F1 #MetGala pic.twitter.com/0xFUxK8q6U— Formula 1 (@F1) May 2, 2023
Danny Ric rocks The Met #F1 #MetGala pic.twitter.com/0xFUxK8q6U
Vogue dominated the Met Gala conversation, with 32.5 million actions from Vogue’s main page and 45.5 million total actions from all Vogue properties. That’s 16% of all Met Gala engagements.
Other major publishers had a high performance as well, averaging 5 and 6-figure engagement on each individual post.
The Kardashian sisters drove over 9.6M total actions, respectively, with Kylie Jenner being the top attendee in driving the highest actions. Sandwiched between them was Met Gala co-chair Dua Lipa. Alia Bhatt and Jenna Ortega both made it into the top ranks with single posts.
The day following the gala, Wikipedia viewership showed that audiences were searching for and reading about both Karl Lagerfeld and the Met Gala itself. Lagerfeld was the second most visited page on May 2nd, while the Met Gala was the seventh.
The Met Gala has been a significant influence and driver in social conversation in the past few days, demonstrating the notable impact red-carpet events can have in shaping and driving cultural trends, as shown by social conversation.
To learn more about the Met Gala or any other event through social media measurement, connect with one of our data experts here.
1. Comscore Social, Content Pulse, Posts mentioning “Met” or “Gala” or “metgala” or “Karl” or “Lagerfeld”, Facebook, Instagram, Twitter, TikTok, May 1, 2023- May 2, 2023
2. Comscore Total Digital, Top Twitter Trends, May 1, 2023
3. Comscore Social, Content Pulse, US* Publishing, Posts mentioning “Met” or “Gala” or “metgala” or “Karl” or “Lagerfeld”, Facebook, Instagram, Twitter, TikTok, May 1, 2023- May 2, 2023
4. Comscore Social, Content Pulse, Custom Category of Met Gala Attendees, Posts mentioning “Met” or “Gala” or “metgala” or “Karl” or “Lagerfeld”, Facebook, Instagram, Twitter, TikTok, May 1, 2023- May 2, 20235. Comscore Total Digital, Top Wikipedia Pages, May 2, 2023
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