- 6. November 2018

egta Study Trip NYC

TBC
New York, NY, Vereinigte Staaten

- Dieses Event hat bereits stattgefunden -

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

The Future of Audience Measurement

6. November : 17:30 - 18:00 ET

Reshaping audience measurement across all platforms in a simple and scalable way. How can we realistically close the gap between real and measured consumption? How can our industry, as a whole, go from a media-centric towards an advertiser-centric model, while keeping comparable and global KPIs for trading and validation?

In Kalender eintragen 06-11-2018 17:30:00 06-11-2018 18:00:00 America/New_York egta Study Trip NYC - The Future of Audience Measurement The Future of Audience Measurement

Reshaping audience measurement across all platforms in a simple and scalable way. How can we realistically close the gap between real and measured consumption? How can our industry, as a whole, go from a media-centric towards an advertiser-centric model, while keeping comparable and global KPIs for trading and validation?

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