- November 6, 2018

egta Study Trip NYC

TBC
New York, NY, United States

- This event has passed -

egta is the Brussels-based trade association of television and radio sales houses that market the advertising space of both public and private broadcasters across Europe and beyond.

The Future of Audience Measurement

November 6 : 05:30 pm - 06:00 pm
Bryan Wiener
Chief Executive Officer

Reshaping audience measurement across all platforms in a simple and scalable way. How can we realistically close the gap between real and measured consumption? How can our industry, as a whole, go from a media-centric towards an advertiser-centric model, while keeping comparable and global KPIs for trading and validation?

Add to Calendar 06-11-2018 17:30:00 06-11-2018 18:00:00 America/New_York egta Study Trip NYC - The Future of Audience Measurement The Future of Audience Measurement

Reshaping audience measurement across all platforms in a simple and scalable way. How can we realistically close the gap between real and measured consumption? How can our industry, as a whole, go from a media-centric towards an advertiser-centric model, while keeping comparable and global KPIs for trading and validation?

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