- 10. März 2021

Introducing Comscore’s Predictive Audiences

The Industry’s New Standard in Audience Targeting Solutions for a Cookie-Free World.

Introducing Comscore’s Predictive Audiences

10. März : 14:00 - 15:00
Guido Fambach
Guido Fambach
Executive Vice President EMEA & APAC
Jessica Trainor
Jessica Trainor
Vice President, Ad Platform Partnerships

Announcing the expansion of Predictive Audiences across Europe. Following the launch of Predictive Audiences based on CTV viewership data in UK and Germany, Comscore is delighted to expand its Activation suite further to include France, Spain and Italy. 

Combining Comscore’s leading media consumption data assets with the industry’s second-largest contextual crawler and intelligent categorization technology, and leveraging data from new partnerships with Adsquare and Eyeota, Comscore is able to transform audience targeting with privacy-friendly contextual signals that allow advertisers to use location and B2B data to continue reaching relevant audiences in a cookie-free way.

In this webinar Comscore’s Guido Fambach and Jessica Trainor will be joined by representatives from Adsquare and Eyeota to discuss how this new solution sets the standard for cookie-free audience targeting at scale with demographic, TV, B2B and location-based data segments. 

Key questions answered in this webinar include:

  • What exactly is Comscore Predictive Audiences, and where are these segments available?
  • How Comscore Predictive Audiences transforms valuable audiences into content signals, making this solution a privacy-friendly and future-proof replacement for traditional audience targeting.
  • How this new targeting solution will be applied to Comscore audiences and our partner audiences.