The State of Social Media
The Industry’s New Standard in Audience Targeting Solutions for a Cookie-Free World.
Announcing the expansion of Predictive Audiences across Europe. Following the launch of Predictive Audiences based on CTV viewership data in UK and Germany, Comscore is delighted to expand its Activation suite further to include France, Spain and Italy.
Combining Comscore’s leading media consumption data assets with the industry’s second-largest contextual crawler and intelligent categorization technology, and leveraging data from new partnerships with Adsquare and Eyeota, Comscore is able to transform audience targeting with privacy-friendly contextual signals that allow advertisers to use location and B2B data to continue reaching relevant audiences in a cookie-free way.
In this webinar Comscore’s Guido Fambach and Jessica Trainor will be joined by Howard Luks from Eyeota to discuss how this new solution sets the standard for cookie-free audience targeting at scale with demographic, TV, B2B and location-based data segments.
Key questions answered in this webinar include: