Advertising to Gen Z
Brian PughChief Information Officer
Danan RenSenior Vice President, Client Insights
Ryan YoungSenior Client Insights Analyst
It’s the generation that will be driving the next 10-15 years of advertising trends. Gen Z is a true digital generation, that has never known a world without wifi, smart phones or social platforms.
For content owners and advertisers looking at emerging opportunities in the media landscape, understanding Gen Z audiences, how they engage, what they respond to and what characterizes them as consumers is increasingly important.