Advertising to Gen Z
8 Giugno
: 14:00
- 14:30
ET
Brian Pugh
Chief Information Officer
Comscore
Danan Ren
Senior Vice President, Client Insights
Comscore
Ryan Young
Senior Client Insights Analyst
Comscore
It’s the generation that will be driving the next 10-15 years of advertising trends. Gen Z is a true digital generation, that has never known a world without wifi, smart phones or social platforms.
For content owners and advertisers looking at emerging opportunities in the media landscape, understanding Gen Z audiences, how they engage, what they respond to and what characterizes them as consumers is increasingly important.