- 16. November 2022

Game on! The FIFA World Cup kicks off

Maite Azkuna
Maite Azkuna
Senior Analyst, Marketing Content & Insights

The 2022 FIFA World Cup is about to start, just as soccer is gaining traction in the U.S.: the number of Americans who consume soccer-related content has increased by 10 million unique visitors in the period September 2021 to September 2022.

In the infographic “Game on! The FIFA World Cup kicks off ”, we analyze online soccer audiences in the U.S.; we cover:  

  • Audience size and its evolution
  • Breakdown by age group
  • Affinity analysis: the case of Twitch among younger audiences

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Game on! The FIFA World Cup kicks off

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