A demographic analysis of financial customers who use social media reveals that a greater percentage of visitors to LinkedIn show higher incomes than visitors to Facebook. In Q3 2011, nearly 40 percent of LinkedIn users among financial customers earned an annual income of more than $100K, compared to only 31 percent for Facebook visitors. Furthermore, a study of the average account balances among financial customers shows that LinkedIn users typically have higher credit card, checking, and savings account balances than Facebook users.
For more insights on the digital financial world, see the January 2012 issue of the monthly Financial Fact newsletter. You can sign up for this newsletter by indicating a preference for the Financial Services Newsletter on our Email List subscription page.