LinkedIn Financial Customers More Affluent than Facebook Users
Director, Corporate Communications
A demographic analysis of financial customers who use social media reveals that a greater percentage of visitors to LinkedIn show higher incomes than visitors to Facebook. In Q3 2011, nearly 40 percent of LinkedIn users among financial customers earned an annual income of more than $100K, compared to only 31 percent for Facebook visitors. Furthermore, a study of the average account balances among financial customers shows that LinkedIn users typically have higher credit card, checking, and savings account balances than Facebook users.
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