- 5. November 2021

Will travel’s comeback power through despite Delta variant?

Bo Liu
Bo Liu
Lead Analyst, Client Insights

Travel took a fall when COVID-19 first hit the U.S. in March 2020.

It saw a comeback during spring 2021 but slowed again in summer 2021 when Delta variant cases began to rise. The year-over-year (Y/Y) growth for both total digital visitation and desktop spend cooled off in recent months, even though in a June 2021 survey, a high percentage of consumers showed neutral or unconcerned attitudes towards taking flights or staying in hotels.

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Lesen Sie unsere laufenden Aktualisierungen über sich verändernde Konsumtrends und die daraus resultierenden Auswirkungen auf die Werbe- und Medienbranche: comscore.com/ger/Insights/Coronavirus.

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