The State of Social Media
It saw a comeback during spring 2021 but slowed again in summer 2021 when Delta variant cases began to rise. The year-over-year (Y/Y) growth for both total digital visitation and desktop spend cooled off in recent months, even though in a June 2021 survey, a high percentage of consumers showed neutral or unconcerned attitudes towards taking flights or staying in hotels.
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Read our ongoing updates on shifting consumption trends and the resulting impact on the advertising and media industries on comscore.com/Coronavirus.
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