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Advertising Effectiveness 101

Last week I had the pleasure of teaching Advertising Effectiveness 101 as part of the IAB professional development series. I've taught a few of these before and every time I come away more pumped up a...

Using Consumer Insights to Uncover Opportunities in Next Generation Mobile...

New mobile devices are redefining what consumers expect from their phones and have created endless opportunities for innovation. This presentation highlights the key mobile and PC browsing and consump...