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Is the Future of TV Programmatic?

Comscore’s first-ever industry summit on the future of audiences and advertising, brought together many of the leading lights from both the digital and the television businesses. So it was not surpris...

Campaign Measurement to Drive Efficiency

During this webinar, Measuring Campaign to Drive Efficiency, Fernando Gonzalez, Senior Vice President of Business Analytics at Comscore, presented the importance of having powerful analytic reporting...